But the comparative advertising still hasn't stopped an ad campaign by dish in 2010 solely featured side-by-side comparisons of it and directv. Definition of comparison advertising: promotional technique in which an advertiser claims the superiority of its product over competing product(s) by direct or indirect comparison also called comparative advertising or competitive advertising marketing marketing conce distribution ch marketing strat product receiving.
Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising is a marketing strategy in which a company's product or service is presented as superior when compared to a competitor's a comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor.
But the comparative advertising still hasn't stopped an ad campaign by dish in 2010 solely featured side-by-side comparisons of it and directv 12 .